Web Advertising Business Group repository
Raise issues, add drafts. As you add a document, feel free to add a PR for its description to the README.
- Success Criteria, this document defines success criteria to consider when evaluating proposals which impact web advertising.
- Overview of Online Advertising & Marketing, an overview of common business use cases for digital advertising.
- Participants in Online Advertising "Hello Ads," an introduction to the online advertising ecosystem.
- Common User Flows: Example user experiences and the parties involved.
- Advertising Technology Use Cases: Tabulation of common AdTech use cases and the proposals or browsers supporting them
- Transparency via a Machine-readable Server Identity and Purpose Descriptor
- Privacy protecting metrics for web audience measurement
- Cross-Browser Anonymous Conversion Reporting
- Enabling browsers that belong to the same person to discover one another
- Browser API for Private Lift Measurement - Conceptual Overview
- Real-Time Bidding Use Case
- Threat modeling for Cross-Browser Anonymous Conversion Reporting
- PETREL
- Conversion Filters
- Privacy Preserving Lookalike Targeting
- Self-Review Questionnaire: Interoperability, Choice, Accessibility and Accountability
- Frequency Capping and Frequency Optimization
- Privacy Preserving Multi-Channel Attribution
- Private fraud prevention
- Conversion measurement API
- Ad click attribution
- Trust token API
- Tracking prevention policy
- Privacy budget
- First party sets
- Privacy considerations
- Aggregate reporting API
- IP Blindness
- FLoC: Federated Learning of Cohorts
- PIGIN: Private Interest Groups, Including Noise (deprecated in favor of TURTLEDOVE)
- TURTLEDOVE
- Product-level TURTLEDOVE (extension feasible for TURTLEDOVE & SPARROW)
- isLoggedIn
- SPARROW
- Gatekeeper
- Proprietary Cohorts